Heat Pump Leads — Exclusive IRA Tax Credit and Energy Efficiency Lead Generation
IRA tax credits drove a 35% surge in heat pump inquiries. Own every energy efficiency upgrade lead in your city.
Federal IRA credit
30% (up to $2,000)
Avg heat pump install
$5,000–$12,000
YoY demand growth
+35% (2025–2026)
State rebate average
$500–$3,000
The Inflation Reduction Act created the largest single surge in heat pump and energy efficiency demand in US history. The 30% federal tax credit (up to $2,000) drove a 35% year-over-year increase in heat pump inquiries.
These are high-intent, high-ticket leads. Homeowners researching energy efficiency upgrades are ready to invest — they want to understand payback period, incentives, and system options.
Most HVAC contractors are not equipped to position heat pumps with the IRA incentive stack. Exclusive hub access combined with incentive-aware sales positioning is a significant competitive advantage.
At 30% close rate: 26 leads → 8 jobs × $7K = $52K/mo. Hub lease: $3,840–$11,520/mo/mo. Net: $46K/mo.
What Makes Energy Efficiency Leads Different From Standard HVAC Leads
Energy efficiency buyers are proactive, not reactive — they are planning an upgrade, not responding to a failure. That means longer sales cycles but zero urgency competition and higher average tickets.
IRA incentive knowledge is a decisive differentiator. Contractors who can walk a homeowner through the 30% federal credit + state rebate stack close at 2× the rate of contractors who cannot.
Heat pump leads require a fundamentally different pitch than gas furnace leads — efficiency ratings, utility bill math, and payback period matter. Shared leads give you no time to build that conversation.
Energy efficiency upgrades generate the highest per-customer lifetime value in HVAC — homeowners who upgrade tend to call the same contractor for ongoing maintenance, repairs, and future upgrades.
One HVAC contractor per city. Every inquiry routes exclusively to you — zero competition.
Frequently Asked Questions
What IRA incentives apply to HVAC upgrades?
The 25C tax credit covers 30% of heat pump installation costs up to $2,000. HEEHRA rebates (state-administered) can cover $1,750–$8,000 for low/moderate income households. High-efficiency central AC also qualifies under 25C.
What is the average heat pump installation job value?
Air-source heat pump installations average $5,000–$12,000 depending on system size and home conditions. Ground-source (geothermal) runs $15,000–$30,000. After IRA credits, net cost drops significantly.
How do energy efficiency leads differ from standard HVAC leads?
Energy efficiency leads come from homeowners proactively researching upgrades — not emergency calls. They have longer decision cycles but higher average tickets and higher close rates because they are invested buyers.
How many leads per month does a hvac hub generate?
A mid-size city hvac hub generates approximately 26 exclusive leads per month — 8 jobs × $7K avg = $52K/mo in potential revenue.
Why is exclusive better than shared?
Shared leads go to 3–5 contractors simultaneously. Exclusive hub leasing means every inquiry routes only to your business — no competition, 2–3× higher close rates.
How do I claim a hvac hub?
Browse available markets, select your city, and start your lease. One HVAC contractor per city at all times.
Own Your HVAC Market
Browse available hvac hubs. One HVAC contractor per city. Every lead exclusively yours from day one.
Browse Available HVAC Markets →