Our Story

Built by contractors,
for contractors.

We spent years watching great tradespeople lose money on leads that were already sold to five other guys. ProvenQuote exists to fix that — permanently.

The problem we couldn't ignore

In 2021, Marcus Webb — our CEO and a 14-year veteran roofer — paid $1,200 for a batch of "exclusive" leads. He called every one within five minutes. Seven of them said, "Wait, you're the fourth person to call me today."

He wasn't alone. Talk to any contractor and you'll hear the same story: lead platforms that promise quality, deliver quantity, and pocket the difference. Homeowners get hammered with calls. Contractors burn cash on noise.

The existing model is built to sell the same lead as many times as the market will bear. We built the opposite: a model where one contractor per market means every lead is truly yours.

The numbers that drove us here

73%

Average leads resold to 3–5 contractors

industry average

4–8%

Lead-to-close rate on shared platforms

you pay for 96% waste

38%

ProvenQuote lead-to-quote rate

real, exclusive demand

Our Mission

"Every skilled contractor deserves to compete on quality of work, not on who buys the same lead fastest."

We're building the infrastructure that makes local home services a meritocracy — where the best roofer in Austin wins because they're the best roofer in Austin, not because they outspent five competitors for the same contact.

Why We're Different

Traditional lead gen vs. ProvenQuote

Traditional platforms

  • Same lead sold to 3–8 contractors
  • You compete on speed, not quality
  • Lead quality is unverified
  • Homeowners are bombarded with calls
  • No market protection — anyone can buy
  • Pay-per-lead with no ROI visibility
  • Support via ticket queue

ProvenQuote

  • One contractor per city, per niche — guaranteed
  • Compete on your reputation, not your reflexes
  • Every lead verified before delivery
  • Homeowners only see your business
  • Market lease locks out competitors
  • Predictable monthly cost with clear ROI
  • Dedicated account manager from day one

2,400+

Companies served

180+

Markets active

340K+

Leads delivered

$120M+

Revenue generated for contractors

The Team

People who've been in the truck

We don't have former McKinsey consultants building contractor software. We have contractors and operators who lived the problem.

MW

Marcus Webb

CEO & Co-Founder

Former roofing contractor with 14 years in the field. After spending thousands on shared leads that went nowhere, Marcus built the platform he always wished existed.

DC

Danielle Cruz

Head of Growth

Ex-agency director who helped over 200 local service businesses scale with paid search before joining ProvenQuote to solve the lead quality problem at the source.

TO

Tyler Okonkwo

Head of Partnerships

Built and exited two field-service SaaS companies. Tyler leads contractor onboarding, affiliate relationships, and market expansion across new geographies.

Our Values

What we stand for

🔒

Exclusivity by Design

We cap every market at one contractor per niche. No bidding wars, no split leads, no shared databases. If your market is taken, we tell you straight.

📡

Radical Transparency

You see every lead the moment it arrives. No filtering, no cherry-picking. We publish our lead verification criteria publicly so you always know what you're getting.

🤝

Contractors First

We've been in the truck. We know what it's like to drive 40 minutes to a lead that called three other companies. Every product decision starts with "does this help the contractor?"

As featured in

Contractor WeeklyLocalBiz TodayHome Services DigestField Ops ReportPro Remodeler

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